Choices are part of the fabric of everyday life - of course, some are more complex than others. The best choice a smoker can make is always to quit.
But there are many who don’t. These smokers should know that another choice exists for them too.
Burning produces smoke that contains many harmful chemicals, and these chemicals are what primarily cause smoking-related disease.
Giving adults, who would otherwise continue smoking, the option to use products that deliver nicotine in a less harmful way, could encourage them to make better decisions for their health.
Did you know?
Quitting is the best choice
Quitting cigarettes and nicotine altogether is the best choice a smoker can make.
![man carrying woman on his back](/en/_jcr_content/root/container/container/layoutcomponent_1874322474/imagetextblockcompon/item-image/.coreimg.jpeg/1693472590556/quit-visual-1-desktop.jpeg)