Choices are part of the fabric of everyday life - of course, some are more complex than others. The best choice a smoker can make is always to quit.

 

But there are many who don’t. These smokers should know that another choice exists for them too.

 

Burning produces smoke that contains many harmful chemicals, and these chemicals are what primarily cause smoking-related disease. 

 

Giving adults, who would otherwise continue smoking, the option to use products that deliver nicotine in a less harmful way, could encourage them to make better decisions for their health.

 

Did you know?

01

Burning is the problem

Cigarette smoke contains high levels of harmful chemicals which are known as the main cause of smoking related diseases, such as lung cancer.

02

What about nicotine?

Nicotine is addictive, not risk-free and one of the reasons people smoke, but it’s not the primary cause of smoking related diseases.

03

Smokers can make a better choice

Quitting is always best. For adult smokers who don’t quit, smoke-free alternatives are a much better choice than continuing to smoke cigarettes.

Quitting is the best choice

Quitting cigarettes and nicotine altogether is the best choice a smoker can make.

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